The Malaysian Ministry of Tourism and Culture together with the United
Nations World Tourism Organisation and the state government of Melaka
will organise the World Tourism Conference 2013 (WTC 2013).
Malaysian news agency Bernama quoted the ministry as saying in its
statement that the three-day conference will be held at the Equatorial
Hotel, Melaka from October 21.
The main objective of
the WTC 2013 is to discuss and address current and relevant issues
related to the tourism industry, where the key areas for discussion will
be innovative marketing and directions for tourism product development.
Themed “Global Tourism: Game Changer and Pace
Setters”, the conference is expected to bring together world leaders in
tourism, high-level policymakers, specialists and experts from both the
public and private sector to share experiences, while providing guidance
for tourism development, the ministry said.
“Therefore, WTO 2013 should be attended by all travel and trade members
in Malaysia, such as hoteliers, tourism officers, airlines and airport
representatives, as well as tour operators among others, as they will
get the opportunity to connect, share and learn during the event,” it
added.-VNA