A Vinamilk dairy plant (Photo: Vinamilk)
Hanoi (VNA) – The Vietnam Dairy
Products Company (Vinamilk) tops the list of 10 Vietnam’s food and beverage
firms with best reputation in 2017, according to the Vietnam Report.
This is the first time that the Vietnam
Report has publicised the rankings of food – beverage firms with best
reputation in Vietnam. Those companies were evaluated under three main factors,
including their financial abilities based on financial reports in the most
recent year (accounts for 30 percent) and their media reputation, which was
accessed by the Media Coding method (30 percent).
Online survey on customers’ recognition and
satisfaction and the others on experts’ assessment of their position, capital,
growth, profits and operation plans in 2017 accounted for 40 percent.
According to the Vietnam Report, Vinamilk
was also chosen by questioned consumers and experts as the firm with the highest
brand recognition, as well as biggest information coverage and media influence.
From 2014 to 2016, Vinamilk’s sales grew
14.8 percent, while its return on equity and earnings per share increased 34.5
and 82 percent respectively.
In May 2017, the Kantar Worldpanel Brand
Footprint Ranking listed the company as the most popular fast-moving consumer
goods brand in Vietnam.
Vinamilk was included in the Forbes Global
2000 list of the world’s biggest public companies. It also ranked eight among
the best 300 companies in Asia selected by Nikkei -VNA