The Ministry of Culture, Sports and Tourism has launched its marketing
campaigns to Japan, the Republic of Korea (RoK) and Russia, while at
the same time boosting the growth of the domestic tourism market, the
Vietnam Economic News reported.
Minister of Culture, Sports and
Tourism Hoang Tuan Anh said that to lure more foreign tourists, the
tourism sector needs to boost tourism promotion to welcome fam-trip and
press-trip delegations from major markets such as the RoK, Japan, Russia
and Association of South East Asian Nations (ASEAN) countries.
Minister Hoang Tuan Anh also said special road-shows must be organised
to design specific tourism products to the Japanese and RoK markets.
On
July 16, VietJet Air inaugurated a flight route from Da Nang to
Incheon, RoK. On the same day, Vietnam Airlines officially inaugurated a
new international flight route to Tokyo, Japan (Da Nang-Narita).
This is Vietnam Airlines’ first flight route between Da Nang and
Tokyo and the third international flight route from Da Nang, after
the one leading to Siem Reap, Cambodia and Seoul, RoK. These new
flight routes will contribute to promoting tourism between Japan, the
RoK and Vietnam’s central region.
Vietnam expects to
welcome 400,000 Russian tourists this year. Vietnam National
Administration of Tourism General Director Nguyen Van Tuan said: “Vietnam considers Russia as a major source market and will provide
special packages to attract tourists from this market. The long-standing
cooperative relationship between Vietnam and Russia offers
favorable conditions for Vietnam to attract Russian visitors.”
In
the framework of Vietnamese Culture Days in Russia 2014, in early July,
the Ministry of Culture, Sports and Tourism introduced Vietnamese
tourism products in Moscow , St. Petersburg and Yaroslavl.
Valery
A. Korovkin, Director of the International Cooperation Department of
the Federal Agency for Tourism under the Russian Ministry of Culture,
said that Vietnam was a friendly country to Russian people and hoped
the cooperation between tourism agencies of the two sides would be
tightened.
Along with popularizing the image of Vietnam’s
tourism in foreign countries, stimulating domestic travel is an
important strategy to maintain the continuous growth of the tourism
sector, promoting its effective contribution to the Vietnamese economy.
The Vietnam National Administration of Tourism recently launched a
specific campaign aimed at encouraging Vietnamese people to travel
around Vietnam.
According to Nguyen Van Tuan, the number of
domestic tourists taking domestic tours strongly increased in recent
times, from one million in 1990 to 35 million in 2013. Increases in the
number of tourists have promoted the growth of the tourism sector and
its contribution to the national economy.
The campaign launched
to encourage Vietnamese people to travel around Vietnam will promote
tours to coastal areas, islands and mountainous areas which have the
potential for tourism development. It will also encourage overseas
Vietnamese to visit their homeland.
In the last six months of
2014, the tourism sector will continue to implement its tasks in the
framework of the National Action Plan on Tourism and the National
Tourism Promotion Programme.
It will organise activities
which are part of the National Tourism Year 2014 in the Central Highland
province of Lam Dong and prepare for the National Tourism Year
2015 in Thanh Hoa.
In addition, it will complete the preparation
of tourism development plans such as the master plan for tourism
development in the Southeast Asian region and coastal areas of the
South-central region towards 2020 with a vision to 2030, the master plan
for development of national tourist sites such as Nui Ba Den in Tay
Ninh Province and Son Tra in Da Nang .-VNA