The tourism industry in the central province of Thua Thien- Hue has
implemented a series of measures, from introducing large-scale tourism
advertising campaigns to promoting their products and services at
domestic and foreign trade fairs, in a bid to attract more
holiday-makers to the area.
According to the provincial
Department of Culture, Sports and Tourism, the locality has welcomed
nearly 2.3 million tourists so far this year , representing a
year-on-year increase of approximately 14 percent, raking in over
1,854 billion VND.
Over the four-day holiday for National Day
(August 30-September 2) alone, Thua Thien-Hue greeted over 40.600
visitors, one-tenth of whom were from abroad.
The province has
set a target to welcome 2.8-3 million tourists in 2014, which will in
turn generate an increase in revenue of 16-18 percent.
A 230,000
USD project to foster sustainable tourism development is being carried
out in Thua Thien-Hue with support from the International Labour
Organisation and UNESCO.
It focusses on developing eco-tourism,
improving the business climate, making tourism enterprises aware of
their responsibilities, and training hospitality personnel.
In
addition to improving the quality of tourism services, the locality is
working with other authorities in the southern region to develop new
tours.
Th e provincial Department of Culture, Sports and
Tourism has undertaken a number of familiarisation trips to the Mekong
Delta localities, such as Can Tho city, Bac Lieu and Ca Mau, to explore
possible tours and tourist destinations.
The local
authorities plan to increase their promotional efforts until the end of
the year by hosting fam trip delegations from Japan, the Republic of
Korea and Thailand to survey the province and region’s tourism
potential.
One of the locality’s must-see destinations is Hue,
once the feudal and imperial capital of Vietnam under the last dynasty
of Nguyen (1802-1945). The UNESCO-recognised heritage is now a quiet
city in central Vietnam with a wealth of imperial buildings, pagodas and
tombs. The city has a rich culture, featuring numerous traditions, and
the region’s architecture and cuisine summon memories of the long-gone
Nguyen era.
In addition to the ancient imperial citadel, Thua
Thien-Hue province attracts visitors for its beautiful landscapes, such
as Lang Co, one of the world’s most beautiful bays, and the Tam
Giang-Cau Hai lagoon system, the largest of its kind in Southeast Asia.-VNA