The Central Highlands province of Lam Dong has designed numerous
packages to lure more tourists to Da Lat city between now and the
year-end, heading to the target of 4.3 million tourists in 2013.
Accordingly, local travel agencies are encouraged to launch promotion
campaigns such as promotion month, golden week and tour discounts.
The province is paying attention to promote the local tourism with the
establishment of tourist information centres and the organisation of
farm trips to new destinations.
Da Lat city will run
a campaign to clean the tourism environment, focusing on building
standardised toilets at tourist sites and forming people’s communication
and shopping culture.
The province will launch
campaigns to plant trees and flowers at public places, main streets,
agency headquarters and people’s houses while investing in improving
infrastructure and service quality in preparation for the Lam Dong
cultural festival week to be organised late this year.
Statistics of the provincial Department of Culture, Sport and Tourism
show that during the first half of 2013, the province welcomed more than
2.1 tourists, including 120,000 foreigners.
The province set a target of attracting additional 2.2 million visitors in the remaining months of the year.-VNA