As much as 50 per cent of internet page viewing in Vietnam will go
to mobile by the second half of 2014, according to a report by the
Ministry of Information and Communications.
Among the
130 million mobile phone subscribers in the country, approximately 20
million are using smartphones which can connect to the internet via 3G
technology.
In terms of smartphone growth, Vietnam is the second fastest growing in the world, right after China.
Information and Communications Deputy Minister Le Nam Thang said the
number of smartphone users will continue to go up due to the increasing
affordability and popularity of the phones.
“Producers
are introducing more budget price smartphones, which helps more people
get access to the benefit of 3G,” Thang said.
Nguyen
The Tan, Deputy General Director of VCCorp, the largest mobile marketing
firm in Vietnam, said this trend will continue to open up opportunities
for companies looking to capitalise on mobile marketing.
“In fact, many people have now changed from reading web content on a
PC to a mobile device, and the percentage of page views split between
web view and mobile view is heading towards 1/1,” he said.
Last year many famous brands successfully carried out mobile
advertising campaigns. Coca Cola’s mobile advertising campaign attracted
76,000 view clicks and 34,300 download clicks.
Meanwhile, Starbucks’ mobile marketing campaign has on average 2.1 million clicks per day.
According to the IDC, Vietnam’s smartphone sales totaled around 4
million units last year and are projected to hit well over 6 million in
2013.
There are now about 9 to 10 million Android mobile devices in the country.-VNA