Wed. Feb 1st, 2023

VietNamNet Bridge – Foreign enterprises were believed to be the only
investors financially capable enough to take over businesses in merger and
acquisition (MA) deals. However, experts believe that Vietnamese businesses
have become powerful enough to become the buyers in the deals.

Vietnam, MA, consumer goods, share prices, trend

In most of the MA cases taking place in the last five years, the buyers were
foreign investors. Unicharm, for example, bought Diana, Jolibeer bought
Highlands café, Carlsberg bought Hue brewery, Fortis bought Hoan My stakes.

The history of the merger and acquisition deals has witnessed the “perdition” of
many Vietnamese well-known brands, after the companies were bought by the
foreign investors. Worries have been raised that more and more Vietnamese brands
would fall into the hands of foreign giants.

However, analysts have noted that a lot of Vietnamese businesses have become
powerful enough to become the buyers in the MA deals, which raise a high hope
that Vietnamese brands would be preserved and developed.

There is a growing tendency that Vietnamese businesses with strong financial
capability and good corporate governance want to buy other businesses in order
to upgrade their capability and improve the competitiveness.

The Hung Vuong Seafood Company, for example, has bought a series of enterprises
in the same business fields, such as Viet Thang, An Giang Fish, Sao Ta Food and
Ben Tre Seafood.

The Ben Tre seafood company, which incurred loss for two consecutive years, was
bought by Hung Vuong which aims to turn Ben Tre a material supplier.

The most redoubtable rival of Hung Vuong is CP Vietnam, invested by CP, one of
the most powerful economic groups in Thailand.

Another big guy, BTA, also reportedly bought the stakes of many domestic
construction companies such as Beton 6, Descon, Coteccons, in order to improve
their strength in the competition with international groups like Gammon, or
Kumho EC.

Before it was merged into BTA, Beton 6 met a lot of big difficulties in the
corporate governance. Similarly, Coteccons was in the development stage that it
needed more power to compete with international construction bidders.

Masan Consumer, belonging to Masan Group has bought a series of companies in the
food and foodstuff sector, including Vinacafe and Proconco, Vinh Hao to become
the redoubtable rivals to the big names like Unilever, Nestle or CP. With the
strong determination for MA, Masan is believed to pay higher prices to attain
domestic potential businesses from the hands of foreign investors.

Vinh Hao, a well-known mineral water brand for the last 80 years, has been sold
to Masan Consumer at VND85,000 per share, which now holds 24.9 percent of the
stakes of Vinh Hao. The noteworthy thing in the deal was that Masan Consumer
paid VND85,000 per share, while the market price was VND25,000.

Economists said MA proves to be a strong driving force for the next stage of
the economic development in Vietnam, which began in 2011. They have commented
that it is now the time when domestic private enterprises to join forces to
increase the business scale and improve the competitiveness, or they would fall
into the hands of foreign sharks.

The economists also believe that in the current economic period, Vietnamese
powerful groups now can hold the heavy responsibility of preserving Vietnamese
brands and not let the brands disappear or fall into the hands of foreigners.

DNSG

By vivian