Several supermarkets in Ho Chi Minh City reported a surge in sales
during the National Day holidays thanks to promotion programmes and the
start of the city’s “Sales Promotion Month.”
The Big C chain, which
offered discounts of 50 percent on 1,500 products and will continue to
offer a 49 percent cut on 4,000 others almost through next month, said
the rise in sales was as it had expected.
Duong Thi
Quynh Trang, the French supermarket’s director of Public Relations and
Foreign Affairs, said sales of items with big discounts, such as
essential goods, fresh and processed food, household utensils, garments,
and cosmetics increased sharply.
Co.opmart, the
country’s biggest supermarket chain, reported a more than 50 percent
jump in sales during the holiday. It is offering discounts of up to 50
percent on more than 2,000 products and this will continue virtually
through September.
Vo Hoang Anh, marketing director
of Saigon Co.op, said fresh food sales saw the sharpest increase — by
70-80 percent — over normal days.
Other supermarkets like Maximark and Citimart also reported a jump in sales during the holiday.
Nguyen Thi Phuong Thao, director of Maximark Cong Hoa, said revenues
were up 20-30 percent, adding customers preferred discounted items.
A fair at the Phu Tho Indoor Stadium in District 11 that kicked off
HCM City ‘s annual sales promotion month in September also
attracted many customers with its discounts and freebies.
The fair, which closed on September 4, had more than 400 stalls
selling textile and garments, foodstuff, household appliances, consumer
goods, and others.
Saigon Co.op has begun a
nation-wide promotion programme to popularise Vietnamese goods called
Dong Hanh Cung Hang Viet 2013 (Go together with Vietnamese goods).
The highlight will be about 150 mobile sales at discounts and with
freebies by the supermarket chain’s vehicles in many provinces in all
parts of the country such as Vinh Long, Ca Mau, Binh Duong, Ba Ria-Vung
Tau, Da Nang , Quang Tri, Hanoi , and Hai Phong.
The goods that are offered at discounts – of 5-50 percent — include
high-quality essential goods, food, garments, and utensils all made
domestically.-VNA