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| Young artists at an event organised by Yeah1 in HCM City. The company has completed acquisition of TMG Thailand. — VNS Photo |
HCM CITY — Vietnamese media company Yeah1 Group has bought out Thoughtful Media Group’s Thai operations.
The US company has sold its Thai assets for US$1.55 million in cash along with stock options.
TMG Thailand is a YouTube Multi-Channel Network with a strong market position in the Thai digital media industry and a good reputation with advertising agencies and the creator community.
It manages over 580 creator channels.
The acquisition is in line with Yeah1’s strategy of growing its social influencer and digital media business throughout South East Asia.
It has a presence now in Thailand, Indonesia, the Philippines and Singapore.
Following the acquisition, the assets are expected to contribute revenues of $2-3 million in the first 12 months and $6-7 million after two years.
Yeah1 operates several successful divisions, leveraging on its massive community to build on its movie, television, digital and publishing businesses.
Last June, it became the first media company to list in Việt Nam.
Thoughtful is a digital multi-channel network, operating on YouTube around the world with astrong footprint in the Thai market.
It connects brands and audiences, helps advertisers spend their money more efficiently and effectively across hundreds of thousands of creator channels in areas like fashion and beauty, DIY, video games, cooking, automotive, travel, and luxury. — VNS
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