Vietnam’s export of handicraft products in 2013 is expected to rake in
1.5 to 1.6 billion USD, equal to last year’s figure and about 1.5
percent of the global market share, according to the Import-Export
Department of the Ministry of Industry and Trade.
To realise this, domestic producers and exporters are urged to seek new
outlets in the emerging markets of Brazil , Russia, India and
China , along with traditional markets in the US , Japan and the
EU.
Industry experts said that to further penetrate
into new markets, local firms should employ technology to support
handicraft production for a higher output of premium products while
ensuring the unique fine features.
In addition, makers are advised to generate a variety of models and designs that meet current trends.
It is necessary for enterprises in the sector to build close
connections. Coupled with Government support, it will create a group of
qualified designers and market researchers who will play a key role in
the sector, experts said.-VNA