Vietnamese consumers spending on electronic products and appliances
reached 28 trillion VND (1.3 billion USD), a 20.9 percent increase, in
the third quarter of 2014.
Most of the products
purchased were mobile phones and earphones, which brought in sales of
more than 12 trillion VND (561 million USD), a 28 percent year on year
rise.
Information and technology (IT) products ranked second with total sales of 5.6 trillion VND (262 million USD).
Significant growth was also seen in total sales of three major
domestic appliances: refrigerators at 15.6 percent, washing machines at
15.5percent and microwave ovens at 12.8 percent.
However, sales of laptop computers declined, even as sales of tablet
devices doubled with the exception of the Apple iPad and iPad mini,
which ironically experienced a sales decline in the world market
following the release of Apple’s iPhone 6.
GFK,
one of the world’s largest research companies, predicted Vietnam’s
technology and electronics market to continue growing in the last
quarter of the year.
The company predicted
bestselling products to include the LED TV, smart phones and tablet
devices, as producers and retailers are expected to offer promotional
and sales programmes for these products during the year-end months to
stimulate consumer spending.
Sales of washing machines, refrigerators and laptops are likewise expected to grow but at a low rate.-VNA