The Tourism Authority of Thailand (TAT) has launched a campaign called
“The Little Big Project” in the hope of promoting the country’s tourism
and helping save wildlife animals and the environment.
According TAT Deputy Governor Pongsathorn Kessasamli, the campaign,
“Voluntourism”, aims to inspire worldwide travellers to take their
vacation in Thailand , where they will have an opportunity to do
something meaningful while being on holiday.
He added that
selected participants will learn how little things can make such a big
difference and they will also have a life-changing experience for
themselves and others.
Since modern travelling is more
than just having fun, the TAT has initiated a digital marketing campaign
also called “The Little Big Project”, which targets travellers who are
looking for a purposeful vacation, during which they can make this world
a better place to live in.
Participants will be tasked
with five missions, including saving the elephants, helping hill tribe
children, rescuing turtles, developing the Andaman coast, and preserving
coral reef.-VNA