The International Franchise and Business Opportunities trade show will
be held for the first time in Vietnam to showcase and introduce
opportunities in the country and create opportunities for more
international brands to gain a foothold here.
The IFBO, to be
held from September 4 to 6 at the city’s Tan Binh Convention and
Exhibition Centre, also aims to provide a facilitative environment for
Vietnamese franchise players to network and forge business partnerships
with their international counterparts.
US restaurant chain
Subway, Manhattan Pizza of Singapore, and Chicken Rice Shop of Malaysia
will be among 70 companies from 11 countries and territories at the
event.
Winston Lim, Director of Singapore-based Bizlink
Exhibition Services, the exhibition organiser, said most are coming for
the first time, looking for Vietnamese franchisees.
Before deciding to attend, they had done surveys to get information and gauge the market, he said.
Food and beverage chains make up the largest number.
The
education and training sector will feature entities like Adam Khoo
Center and SoulKids of Singapore, List Premier Education of Australia,
ActionCOACH of the US, and Q-dess and Brainchecker Global Group of
Malaysia.
Other sectors with a substantial presence will be
fashion and technology. Lim said franchise deals in these sectors are
more likely to achieve success in the Vietnamese market because of its
large and young population which is willing to explore new products and
services.
With Vietnam showing renewed signs of high growth,
franchising is set to blossom in the country with more international
firms coming to explore opportunities, he said.
Ho Khai Weng,
franchise sales manager (Asia) at Subway Systems Singapore, said his
company is impressed by the positive signs in Vietnam and wants to
franchise in the country.
The exhibition will be organised jointly with the VCCI Trade and Service One Member Company Limited.-VNA