German wine-growing enterprises eyes Vietnamese market

German Ambassador to Việt Nam, Guido Hildner (left), and Chief Officer of the Agriculture and Viniculture Marketing Research under the State Rheinland-Pfalz’s Ministry of Economic Affairs, Transport, Agriculture and Wine-growing, Heribert Groeber (right) at the workshop last week. Photo courtesy of GIC/AHK Vietnam

HÀ NỘI — A workshop on agriculture, especially the wine products of the Germany’s largest wine-growing region, the State of Rheinland-Pfalz, was held in Hà Nội.

Co-organised by the Delegation of German Industry and Commerce Vietnam (GIC/AHK Vietnam), the Ministry of Economic Affairs, Transport, Agriculture and Wine-growing of Rheinland-Pfalz State, and the Business Representative of Rheinland-Pfalz in Việt Nam, the event aims to introduce to Vietnamese people the agricultural strength of the state with six major wine-growing regions as well as the its famous wine making process.

The event also aims to develop the business co-operation between businesses from this state and Việt Nam in the viniculture sector.

Known as the “Germany’s No 1 Wine-growing Region”, the Rheinland-Pfalz State’s wine production makes up 65 per cent of the whole German wine production, according to Chief Officer of the Agriculture and Viniculture Marketing Research under the State Rheinland-Pfalz’s Ministry of Economic Affairs, Transport, Agriculture and Wine-growing, Heribert Groeber, who was at the workshop to introduce the region. 

Speaking at the event, which took place last week, German Ambassador to Việt Nam, Guido Hildner said that Germany is a country with a long tradition of wine production.

“We have several wineries which are more than 1,000 years old. What makes German wine special is its premium quality. However, due to many reasons, its leading status has changed a bit in the 20^th century. But over the past 20 years, Germany has gained back the position as one of the best wine countries in the world. The German wine-makers today are considered the most innovative and creative in Europe,” he said.

Việt Nam, with the constant increase of hotels and restaurants, as well as the large number of Western expatriates and tourists – the biggest consumers of wines and spirits in the country, is considered a potential market for wine producers all over the world, including ones from Germany.

Before Hà Nội, a similar event was held in HCM City. — VNS