Nghệ An Province promotes Vinh orange brand

HÀ NỘI — The People’s Committee of central Nghệ An Province on Thursday opened the first Orange Fair 2017 in Vinh City to promote the Vinh orange.

Trần Quốc Thành, director of the Nghệ An Province Department of Science and Technology, said that the Vinh orange was the first farming product of the province, which was successfully developed with geographical indication.

“The Vinh orange is now a national brand and is protected nationwide,” Thành said.

The Vinh orange is known for its good taste and quality, and in the 1960s, it was exported to several East European markets.

The geographical indication of the Vinh orange, which indicates the geographical origin of this fruit in Vinh City, was developed since 2007. The orange is grown in seven districts, namely Quỳ Hợp, Nghĩa Đàn, Con Cuông and Nghi Lộc, as well as Thanh Chương, Tân Kỳ and Yên Thành.

Thành said that the brand helped increase the value of the fruit. However, the problem was that oranges grown in different localities were wrongly labelled as Vinh oranges, he said.

He said that an enhanced market watch, together with the promotion of the Vinh orange brand would help prevent this.

Vinh oranges were displayed at more than 40 kiosks at the three-day fair.

The fair also aimed at promoting the sales of the Vinh orange in domestic and international markets. — VNS