Vietnamese consumers also care about natural disaster relief apart from children’s education and health.
(Photo: VNA)
Hanoi (VNA) – Vietnam led the Asia
Pacific region’s most generous market, with 78.5 percent of consumers giving to
charities.
It was followed by Thailand (66.3 percent) and
Hong Kong (60.2 percent). This was revealed in the latest Mastercard Ethical
Spending and Charitable Giving Survey released recently, Vietnamplus reported
on October 27.
According to the survey, more than half the
consumers surveyed (50.4 percent) in November 2016 said they were doing their
part for charity through donations, a slight increase from 49.9 percent in the
previous year.
The study revealed that children’s cause is one
of the top three causes consumers across all 14 markets donate to.
Keen to nurture future generations, consumers
across the region ranked children’s education and health (37.8 percent) as the
cause closest to their hearts, according to the survey’s findings.
Consumers in the region also care about other
areas, including local natural disaster relief efforts (33.7 percent), as well
as poverty and starvation alleviation initiatives (32.1 percent).
More consumers in New Zealand (11.1 percent),
Vietnam (8.7 percent) and Hong Kong (6.6 percent) are donating to charities,
compared to the previous year, while the number of consumers from China (7.0
percent), India (5.8 percent) and Indonesia (4.1 percent) is declining, the
survey said.
Georgette Tan, Senior Vice President of
Communications of Mastercard in the Asia-Pacific, said on the website, “As Asia
continues to make strong economic headway, we must not forget that the development
needs in the region remain pervasive. We are very encouraged by this year’s
findings, which show that consumers across both developed and emerging markets
are doing their part to help those less fortunate and to give back to their
communities.”
“Additionally, with the high value placed
on education in the Asian culture, it’s strongly encouraging to see that
children’s education and health are the causes consumers are looking to
support,” he said.
The survey also revealed that consumers in the region
tend to have a higher sense of responsibility in purchasing activities. More
people make purchasing decisions based on whether the products are
environmentally friendly, follow fair trade principles or their producers are
socially responsible and donate part of their revenue towards good causes.
The survey was carried out across 14 markets in
Asia Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia,
New Zealand, the Philippines, Singapore, the Republic of Korea, Taiwan,
Thailand and Vietnam. A total of 8,738 consumers were polled online in November
2016. – VNA