People emporium during an electronic product store (Photo:VNA)
HCM City (VNA) – E-commerce is a marketplace with
numerous opportunities for businesses in Vietnam, recording an annual growth
rate of 35 percent – one of a fastest rates in a world.
The country’s e-commerce revenues reached 4
billion USD in 2016. At a stream expansion rate, it is set to strike 10 billion
USD in 2020, accounting for 5 percent of sum sell sales in Vietnam,
according to a Ministry of Industry and Trade.
Experts pronounced multichannel sell will continue
to boost as domestic and unfamiliar sell companies formulation to deposit vast in this
A investigate conducted Nielsen, a marketplace investigate and
global information company, shows that Vietnam is one of a world’s many dynamic
countries in hi-tech focus and use, including online shopping.
Differences between normal and multichannel
shoppers will emanate opportunities for both producers and retailers.
Up to 82 percent of normal shoppers buy
goods according to their plans, creation it tough for companies to attract new
consumers. Meanwhile, 52 percent of multichannel shoppers review different
brands before selling an item.
As Vietnamese mostly transport by motorbikes, only
19 percent of consumers squeeze products in vast volume. The figure is 44
percent among multichannel shoppers, according to Nielsen.
The powerful expansion of online sell has brought
success to domestic enterprises such as a Mobile World Investment Corporation
(MWG) and a Vietnam Dairy Products Joint Stock Company (Vinamilk).
MWG has invested strongly in online sell even
though it has some-more than 1,390 stores in a bondage of Thegioididong.com, Dien
may xanh and Bach hoa xanh.
It warranted some-more than 3.37 trillion VND (148
million USD) in revenues by online sell in 2016, a year-on-year swell of
104 percent. Earlier this year, a organisation also non-stop vuivui.com, an e-commerce
website with 80 percent of products supposing by itself.
Despite being successful offline, Vinamilk also
opened Vinamilk eShop, an online sell channel, in late 2016 to sell dairy
Apart from domestic businesses, unfamiliar firms
like Aeon and Lotte, who have gained successes in a normal sell model,
recently also stepped adult online retail.
Chairman of a Vietnam Internet Association Vu
Hoang Lien pronounced in annoy of hurdles caused by globalisation and
technological growth that promote cross-border online shopping,
e-commerce in Vietnam is still a earnest marketplace for domestic enterprises.
They should make use of cloud computing to run
profitable business on a internet. They also need to build websites suitable
for their business, he said.
It is of pinnacle significance to safeguard consistence
in online and offline information to benefit consumers’ trust, Vice Chairman of
the Vietnam E-Commerce Association Nguyen Ngoc Dung said, adding that opaque
business activities on a internet will bushel code development.
He remarkable that businesses, both domestic and
foreign, suffer equal chances when doing online business. He suggested domestic
retailers gain on their advantages and try niche markets to expand