It is no need to say that Smartphone sales in Vietnam is booming. A bit old story but iPhone sales in Vietnam has expanded by 250% in Q1 2014, which had let Tim Cook mention about the country in the IR conference.
We took a look into how smartphone has changed the lives of Vietnamese, through our online research service of Q&Me.
Talking about their usage of internet access, 43% access to the net from smartphone for more than 2 hours. This is big but rather conservative once you know the fact that 57% access internet for the same hours in total including 25% of the enthusiasts who access to the net more than 6 hours a day.
When asked about the brand, the popular answers are brand (53%), price (52%) and design (51%). If you break down this by the brand that they own, you would find that iPhone owners chose it more for the brand while Nokia is for the pricing.
How do the lives of people change once you have the smartphones? The next data shows the ratio of the actions that people only or mainly use smartphones. The actions such as taking photos (75%), messaging (74%) and music listening (61%) are taken care of by smartphones. This is kind of a shocking data for the person like me who used to work at Sony and sells Cyber-shot and Walkman. We see the same data in Japan but not as radical as this. In the emerging country of Vietnam, people tend to use all the popular features in one big device and little budget or motivations are left to go for the individual devices although their features are better.
When the same data was broken down into brand, you would notice that iPhone users are more active using one device than the others. This may be thanks to the good UX that Apple may offer.
At last, we studied the ratio of those who pay for the apps. Even though smart phone users are more IT centric, less than 20% have purchased the paid apps. This may change once you have the good billing scheme although the strings of the purse for this is still tight.